Advertising
DEKAT is a glorious cacophony of lifestyle topics including art, books, film, photography, finance, travel, food and wine, beauty, trends, architecture and design as well as current affairs and controversial issues. With a bigger format (320 x 240mm), DEKAT changed from a quarterly publication to a bi-monthly glossy lifestyle magazine in 2007. Since the end of 2006, DEKAT has also been available in an English version.
• Print run: 30 000 with one third of the print run dedicated to an English issue
• Readership figures: 200 000
• Distribution: National with Western Cape (25%) and Gauteng (42%) in the lead
• Work status: Skewed among working people, business owners and housewives
• Age group: 16 – 50+ with an average age of 41
• Income bracket: 57% of readers in LSM 10, 45% of readers have tertiary education
• Male to female split: 49% : 51%
• Racial split: 56% White, 25% Coloured and 19% Black
• DEKATv was a natural extension of the DEKAT-brand and the first series aired in 2009. We have an average viewership of 2 838.75 million per month and the new season starts on 28 July 2013 on kykNET at 18:00
Rates(Excluding VAT, including Agency Commission)
Full page
R 28 000 (1 insertion)
R 25 000 (2+ insertions)
R 23 000 (4+ insertions)
Half page horizontal
R 15 000 (1 insertion)
R 12 500 (2+ insertions)
R 11 000 (4+ insertions)
Third page vertical
R 10 000 (1 insertion)
R 8 500 (2+insertions)
R 7 000 (4+insertions)
DPS R52 000
OBC R32 200
IFC R30 800
IBC R30 800
Fold-out R150 000
Insert R30 000
Advertising Specs
DPS:
Type 300 x 220mm per page
Trim 320 x 480mm
Bleed 330 x 490mm
Full page:
Type 300 x 220mm
Trim 320 x 240mm
Bleed 330 x 250mm
Contact
Jolandi Marais
jolandi@dekat.co.za
011 486 2489
Lerize Marx
lerize@dekat.co.za
011 486 2489
Stienie Greyling
stienie@dekat.co.za
011 486 2489
Address: Tandym Print, 1 Park Road, Western Province Park, Epping
